Desert Nights Downtown Lights
Powered by Pima County
Desert Nights Downtown Lights, powered by Pima County, sets the holidays aglow with five weeks of festivities in Downtown Tucson. With about 60 illuminated buildings, over 150 street trees tightly wrapped with lights, dozens of decorated storefronts and hundreds of events, programs and specials, Downtown Tucson is the place to be during the holiday season.
Downtown Tucson Gift Card
Give the gift of downtown this holiday season! Share what you love about Tucson with a gift of downtown’s best dining, entertainment, shopping, arts and services. The all NEW Downtown Tucson Gift Card can be used at over 50 downtown businesses. This Card is issued by MetaBank®, N.A., Member FDIC.
DTP transforms downtown's central gathering space into a must-visit destination for the holidays. Thousands of warm white LED lights vine through the canopies of Jácome Plaza's tall trees for the ultimate photo op. Jácome Lights includes a giant 11.5 foot tall ornament dazzled in twinkling white LED lights. Enjoy the 25 foot tall holiday tree in the center of the plaza. The lighting display attracts thousands of Tucsonans and visitors during the holiday season.
Scott Griessel Holiday Photo Contest
Scott Griessel, a beautiful and stellar Tucson photographer, passed away on December 1st, 2020 after a courageous 7-month battle with Glioblastoma. Downtown Tucson Partnership will be holding a holiday photo contest in memory of Scott. Take a photo in Downtown Tucson showing the downtown lights or something festive, and tag @DowntownTucson on social media + use hashtag #DowntownScottG to enter.
Support Small Businesses
Shopping Small and supporting local businesses this holiday season is more important than any time before. Downtown businesses are going above and beyond to safely and responsibly operate during this time. Purchase gift cards from local restaurants and service establishments, find one of a kind gifts from local retailers, and help these businesses stay afloat during the gift giving season.
DTP coordinates and raises money each year to adorn the trunks and canopies of over 150 trees with thousands of warm white LED lights. This year, Pima County has stepped up to illuminate the streets early to bring a sense of hope and joy back downtown during this difficult time. In conjunction with (usually) cooler weather, strolling among the downtown lights is the perfect way to enjoy a brisk desert night.
DTP started the Building Illumination Program in 2017 as a unified initiative to illuminate Downtown Tucson's skyline for the holidays and attract people from all over the region to dine, shop, play and stay in downtown. DTP encourages private and public property owners to purchase uniform warm white LED lights to line the top of their building(s). The result is a striking silhouette of downtown's skyline visible from Interstate 10, the Catalina Foothills and beyond. This cooperative display falls within the parameters of the City of Tucson/Pima County Dark Skies Ordinance.
Downtown Tucson Partnership cross-promotes dozens of holiday business specials, events and other festive happenings through an extensive five-week holiday marketing campaign. This year, the DTP will focus its campaign efforts on small businesses and encouraging Tucsonans to shop small. The campaign kicks off with Small Business Saturday on November 28 followed by additional specials and small-scale events through New Years Eve. Stay in the holiday loop by signing up for email updates.
Parade of Lights & Festival
The 2020 event has been cancelled. The Parade of Lights & Festival is Downtown Tucson’s premier holiday event, celebrating the spirit of the holiday season and Tucson's unique culture. Tucsonans and visitors alike celebrate the holidays Tucson-style with a colorful, multicultural display of lights, music and creativity. Festivities begin in Jácome Plaza with entertainment, music, food, games and the Tree Lighting Ceremony. Then, the parade marches through the heart of downtown with over 70 entries trimmed with lights -- from parading pups to holiday floats, local businesses, marching bands, and dance and bike groups.