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DTP Releases Second Round of the Gift Card Incentive Program with Help from Rio Nuevo


DTP Releases Second Round of the Gift Card Incentive Program with Help from Rio Nuevo

DOWNTOWN TUCSON, AZ, April 9, 2020 – Downtown Tucson Partnership (DTP) is stepping up again to infuse cash into the downtown community through the DTP Gift Card Incentive Program, this time with help from Rio Nuevo. The great success of the first round of gift cards, which sold out in just a little more than 24 hours, led Rio Nuevo to generously provide the $10,000 required to fund another 1,000 gift cards. This will result in another $35,000 invested directly into the downtown businesses, bringing the grand total up to $70,000 in a matter of days!

Here's how the program works: Buy a $25 gift card from the Downtown Tucson Partnership for use at your favorite downtown business and receive a free $10 bonus. That’s right: For every $25 gift card purchased, Rio Nuevo is adding an additional $10 for up to 1,000 cards. Rio Nuevo’s investment of $10,000 will result in $35,000 going directly into the tills of downtown business cash registers, a much-needed boost in these troubled times.

Kathleen Eriksen, President & CEO of the Downtown Tucson Partnership, encourages people to act fast as the cards will go in a matter of hours, especially those who missed it the first time. “We're just so excited to be able to offer this second round of gift cards. We encourage everyone to get on our website early."

This new round goes on sale at 6 a.m. on Friday, April 10. More than 50 businesses are participating, including your favorite restaurants, museums, breweries, boutiques, hotels, grocers, spas, gyms and more:

Get a great deal and invest in downtown's future. Remember, the sale goes live at 6 a.m., Friday, April 10, so get your gift cards while supplies last. Visit for more information and a link to purchase the gift cards online. 

Special thanks to: